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Fly Fishing is our Passion
“Fly Fishing is our Passion” – That's the cornerstone and slogan for our family-owned and operated company. Lance Gray & Company is a full-service outfitter that offers our guests the best fly-fishing experience possible.
Every excursion is much more than just a drift down the Sacramento River or an evening of fishing the "Hex" hatch on Lake Almanor. It's an experience that our guests talk about for years.
We offer guided drift-boats trips, fly-fishing schools, fly-fishing workshops and worldwide travel. We pride ourselves on service, attention to detail, honesty and plain hard work.
Fly fishing is truly our passion
Lance & Kirsten Gray
Fly Guides
Lance and Kirsten Gray
Lance and Kirsten have more than 50 years combined experience in fly fishing. Lance started fly fishing with his father and brother Lincoln at age 7. In his teens, he began tying flies commercially for shops all around Northern California. At 17, he went to work at Powell's in Chico, working in the fly shop and building rods. He guided for Powell’s, conducted fly-tying and fly-fishing schools, and traveled. In 1993, Lance and Kirsten started Saltwater Innovations, a company that manufactured and distributed products for saltwater fly fishing. Lance’s Crystal Popper, Gray’s Billfish Fly, the KO Charlie line and the Raghead Crabs are all Saltwater Innovations products. Kirsten worked behind the scenes, handling the day-to-day operation running the manufacturing floor of the company. In 2003 they launched Lance Gray & Company, a full-service outfitter offering guided trips, fly-fishing schools, workshops and a travel agency. Lance conducts presentations at fly clubs and outdoor shows and supports local groups like Cub Scouts and 4H. He's a signature tyer for Solitude Fly Company and recently entered the world of writing, with articles published in Angling Trade Magazine, California Fly Fisher, Sierra Fisherman and Northwest Fly Fishing. Kirsten is a fantastic photographer who's had images published in periodicals and on websites.
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